An intrepid traveler who likes her margaritas spicy and her insights even sharper, Katie uncovers the hidden narratives in data – driving impactful strategies that elevate our clients’ success.
Any bucket list items?
To visit all 50 states in the US. I have been to 36 states so far, so I’m more than 70% of the way there!
What do you like about working at an agency?
I love working with a variety of clients and industries that I wouldn’t be exposed to otherwise. It’s so interesting to me to peek into someone else’s world while also adding value to it through my work. It feels very “insider baseball.”
What’s your favorite part of being director of strategy & insights?
My favorite part about working in strategy and insights is being able to tell a story with data. Sometimes, the story is right in front of you, and other times, it’s like finding a needle in a haystack. Either way, I love showing our clients which creatives resonate most with their target audiences and how we can further amplify our impact.
Re-name Austin Williams with two other “A W” words.
Always Wondering. It captures a sense of perpetual curiosity, which is always the goal of our agency.
What’s your go-to Happy Hour order?
I love a spicy margarita or a nice cold glass of rosé.