Senior Search Strategist Hartej Saini channels his curiosity for tech and love for everything nerdy to transform data into real-time strategies that drive client growth.
What is your favorite thing about advertising?
I love seeing my work turn into actual leads for our clients, helping them grow their businesses or expand their clientele.
What’s your favorite part of being a Sr. Search Strategist?
I enjoy digging through historical data and a client’s business to find opportunities to grow our marketing strategy. Then, I like seeing how said strategies pan out so I can continuously improve and optimize them in real time.
If you had to switch AW teams for one week, which department would you work in?
I want to try working with the dev ops team. I have a coding background and would like to see how we can help clients through that channel. Plus, I am a big fan of nerdy games and culture, which, if you know the Dev team, is something they have in common, too.
Any bucket list items?
I’ve always wanted to spend time in East Asia, specifically Japan and the Philippines. My fiancé is half Filipino, and we would like to visit her family on that side and explore Japan at least once.
What’s the best advice you’ve ever been given?
Real power is not being able to tell others what to do. It comes from being able to tell yourself to do something and actually being able to complete or accomplish that objective.
What inspires you?
My family, specifically my parents. The story of their lives inspires me and drives me to pursue my goals and objectives.