Software provider ion interactive, a leader in advanced landing page software that maximizes PPC, email and online advertising performance, has launched a new interview series designed to provide information about conversion optimization (CRO) to its blog followers and Facebook fans.

A&W’s very own Search Engine Optimization (SEO) expert Tim Eschenauer was honored to be the subject of the company’s very first interview. He shared with ion his experience and expertise, his role at Austin & Williams and his tips for those dabbling with conversion optimization.

The full interview can be found here. Check it out and let us know what you think! Do you have any questions for Tim about SEO or CRO?