Austin Williams redesigned the Ronald McDonald House Charities New York Metro website, strengthening the nonprofit’s identity as the regional source of accommodations that enables families to stay close to their sick children while they’re receiving medical treatment.
“The main charge was to bring all the NY metro houses together in a way that streamlines donation and volunteer opportunities for the public,” said Abby Banks, AW project director. “Putting those options front and center in the menu bar made this a very actionable site that the client loves.”
The site design is responsive and reformats itself for mobile viewing—shifting from a left/right orientation on desktop to a scrolling orientation for mobile—while keeping the photos of the families front and center.
“Making the home page a split-screen with the photos on the left and a scrolling story on the right helped remind visitors of the story behind the organization,” said Sean Cooke, senior art director for AW. “Putting the donate button in a static position across the entire site was meant to counter the scrolling copy and not lose the call-to-action on the page.”
A tally section at the bottom of the page displays infographic-style statistics about RMHC achievements, including the number of families accommodated at RMHC houses and hours of additional family time spent with a sick child.
“We are so happy with the new website. The AW team has been a DREAM to work with and everyone at RMHC is ecstatic,” said Deepika Thadhani, director of PR & marketing, RMHC New York Metro. “The user experience is next level and the site tells our story so beautifully. It truly is life-changing for our organization.”
