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A young woman with curly red hair smiles as she holds a phone in one hand and a laptop in the other. She is wearing a denim jacket and headphones around her neck, standing in a corridor with columns in the background, reminiscent of something you'd find in an Austin Williams novel.
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St. Joseph's University, New York

more than ready to recruit new students

overview

Elevation to university status gave the former St. Joseph’s College the impetus to turn its award-winning “Ready. Set. Joe’s” positioning into a unifying messaging platform for the school’s three distinct campuses—Long Island, Brooklyn, and Online. Our research-driven creative refresh did just that (and more) by focusing on what’s at the heart of St. Joseph’s mission and uppermost in students’ minds: A quality, affordable college education that prepares graduates for a meaningful career.

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A modern building facade featuring large windows with signage for St. Joseph's University, New York, designed by Austin Williams. Banners display smiling faces and the phrase

Video & Motion

Unifying but unique

With each brick-and-mortar campus—bucolic Patchogue, Long Island, or super-hip Clinton Hill, Brooklyn—serving as a backdrop, our recruitment video spots deliver the same compelling messaging to attract and engage the University’s career-focused student targets.

Austin Williams, a person with glasses and long hair wearing a green sweater, stands in front of large windows, holding a book and a backpack. The text
A young person stands outdoors on a college campus, smiling at the camera. Behind them is a brick building with large windows and greenery. The words
A woman with long, light brown hair smiles warmly at the camera. She is indoors with a blurred background showcasing a well-lit room with shelves and a lamp. The text
A healthcare worker adjusts their face mask while wearing blue gloves and a white protective suit. The background is a blurred hospital setting, and the text
A man in a white lab coat stands in what appears to be a laboratory. He has short brown hair and is looking directly at the camera with a slight smile. The name

Outdoor

Taking it to the streets

Two billboards side by side, crafted by Austin Williams, feature a woman and a man with the text:
A large banner in the sky, designed by Austin Williams, showcases
A bus ad for St. Joseph’s University in New York, crafted by Austin Williams, showcases the text
A large billboard by Austin Williams showcases St. Joseph's University logo with the words

Print

Driving in interested students…

While video drives awareness of the college and its high-priority programs, our print and digital executions drive students to enroll—whether at a campus event or online.

In an Austin Williams advertisement for St. Joseph's University, New York, a professionally dressed man sits smiling at a desk with the text
A smiling person with long hair stands in a classroom setting, wearing a teal sweater. The text
A person holds a smartphone displaying an advertisement for Stevens University, designed by the creative team at Austin Williams. The screen shows a young woman and the text

Digital

to brick & mortar—and online—campuses

A promotional graphic for St. Joseph's University New York, created by Austin Williams. The graphic highlights
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Our Location

80 Arkay Drive, Suite 220
Hauppauge, NY 11788
Manhattan, New York
Creative Conference Center
1065 6th Ave, New York, NY 10018
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Contact Us

631-231-6600 877-745-1813 info@austinwilliams.com

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