ProHEALTH Dental
a healthy connection drives 10K+ more prospective patient connections
overview
ProHEALTH Dental bridges the gap between medicine and dentistry, working closely with physicians so patients can live healthier lives. Unique in its New York tristate market, the potentially powerful differentiator was all but lost on most consumers, who research shows are unaware of the clinically proven connection between oral health and overall health. Our new brand-centric, yet consumer-focused campaign is made that connection—and then some—driving more than 10,000 new patient inquiries to the multi-office practice.
Collateral + Print
Creative that’s ownable, memorable and relatable
ProHEALTH Dental’s whole-health differentiator definitely appeals to medical practitioners; we translated it into consumer-focused messaging that made it resonate with patient prospects too.
While individual print ads attracted patients to specific high-value services, fun brand iconography kept campaign continuity strong.
Digital
Reach potential new patients when they’re looking online
More consumers than ever are searching for healthcare providers online: Our digital strategy worked hard to make sure the dental practice they found—and contacted—was ProHEALTH Dental.
Outdoor
Or when they’re out and about
When this growing network entered a new market, our campaign did too—building awareness and an unmistakable local presence for the ProHEALTH brand.
Conference Exhibit
Reach qualified practitioners too
A “professionalized” version of the ProHEALTH Dental brand iconography—executed with stopping power—helped the practice stand out to potential partners and achieve their growth objectives.
Outcomes
63%
increase in unique website visitors in first year
10.2K
direct new patient leads driven by website
40%
decrease in digital campaign cost-per-acquisition (CPA)