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Orlin & Cohen
a singular focus, twice the results
overview
Orlin & Cohen’s new mobile-first website makes helping patients find a top-ranked orthopedic specialist priority one: No wonder it’s driving in twice the appointment requests during its first few months.
![ORLIN AND COHEN DESKTOP HOME PAGE VISUAL](https://www.austinwilliams.com/wp-content/uploads/2019/06/OrlinCohen_1370xHeight_Case_Study_1_Across_Web.jpg)
Show us where it hurts
The practice’s “running man” brand icon does double duty as a simple navigational tool: By clicking on where it hurts, prospective patients find a subspecialist and office closest to them—without ever leaving the home page.
![ORLIN AND COHEN OUR DOCTORS](https://www.austinwilliams.com/wp-content/uploads/2019/06/OrlinWeb_1370xHeight_Case_Study_1_Across.jpg)
Locally recognized thanks to proactive social media, public relations and reputation management strategies, Orlin & Cohen’s nationally ranked orthopedists are now easily found online—by name, specialty or location.
![ORLIN AND COHEN FOOT ANKLE LINK VISUAL](https://www.austinwilliams.com/wp-content/uploads/2019/06/OrlinWeb_670xHeight_Case_Study_2_Across_Web1.jpg)
![ORLIN AND COHEN NEWS IMAGE](https://www.austinwilliams.com/wp-content/uploads/2019/06/OrlinWeb_670xHeight_Case_Study_2_Across_Web2-1.jpg)
![ORLIN AND COHEN IPHONE IMAGES](https://www.austinwilliams.com/wp-content/uploads/2019/06/OrlinCohenWeb_1920x714_Case_Study_Full_Width_Mobile.jpg)
Outcomes
43%
increase in mobile visits
34%
increase in conversions
200%
increase in online appointment requests