Farrell Fritz
thought-leadership drives traffic and engagement
overview
Farrell Fritz is known as a straightforward attorney-partner that clients count on for the right answers, right when they need them. The user-focused, content-rich website we created for them brings that positioning to life in a bold, contemporary way—and is bringing in more prospective clients, who are more engaged than ever before.
It’s a case of giving visitors what they want
Leveraging both best practices for law firm websites and Farrell Fritz’s outstanding commitment to creating engaging content, the site features a prominent search tool for practices and attorneys—the two most-frequently searched areas on any law firm site, according to research.
We also built in an easy-to-use content management system (CMS) that helps ensure the firm’s rich blog content and other thought-leadership initiatives remain front and center (and fresh).
Outcomes
33%
increase in overall site visits
53%
increase in average length of visit
46%
increase in practice area visits