From the ultimate expert: Google.
The folks over at HubSpot had a chance to sit down with Google’s Karen Wickre, Senior Manager, Corporate Communications, and ask her some questions about business blogging. Not surprisingly, she had some great tips to offer. Here’s a quick recap:
- Read other corporate and news blogs to become familiar with the wide variety of styles and content out there.
- Blog posts should present useful information while reflecting the company’s values, not necessarily answer a specific question.
- To encourage internal participation, create an editorial calendar for potential authors to track and contribute to.
- When it comes to metrics, focus on unique visitors, time spent on the site and interaction.
Here at A&W, we couldn’t agree more with these suggestions, and have implemented these practices for this very blog! Do you utilize any of these practices? Does it work for your blog? Let us know!